FOR IMMEDIATE RELEASE 

MICHAEL B SHOES ANNOUNCES PARTNERSHIP WITH SOLES4SOULS®, THE SHOE CHARITY 

Shoppers are invited to donate funds or bring their ‘gently worn’ shoes to participating locations

NASHVILLE, TN – February 8, 2010 – Michael B Shoes, a leader in comfort footwear, is proud to announce a partnership with Soles4Souls, the international shoe charity.  Michael B Shoes will be collecting donations, both monetary and of footwear, as part of their continuing partnership with Soles4Souls.

Every 9 seconds, Soles4Souls gives away another pair of shoes to someone in need. The shoe charity has earned glowing endorsements from Hollywood stars and professional athletes, but the people that truly make the non-profit organization effective are those who clean out their closets to personally drop off their ‘gently worn’ shoes at a participating location.

"Soles4Souls makes such a difference in the lives of so many and has really helped us to ensure we stay true to our core values. Health and wellness is important not only for our feet and body but also for our environment.  By helping to collect and distribute gently worn shoes we can continue to spread the message that healthy comfortable footwear leads to happiness and wellbeing." said Michael Boiano of Michael B Shoes.

Soles4Souls and Michael B Shoes will be collecting your gently worn footwear to ship to people in need, whether they are victims of natural disasters or subject to living in extreme poverty. It is estimated that Americans have 1.5 billion pairs of unused shoes lying in their closets. The charity can use each and every one of these pairs to make a tangible difference in someone's life.

“Michael B Shoes is a terrific partner and we are excited they are offering customers a great way to get involved in our mission,” said Wayne Elsey, Founder and CEO of Soles4Souls. “Their efforts will benefit many people in need and we are proud to have their support,” he said.

Also beginning February 12th through February 28th, as part of our ongoing partnership, Michael B Shoes and Soles4Souls have joined forces to bring shoes to victims of the devastating earthquake in Haiti.  Michael B Shoes will collect footwear and funds to support Soles4Souls’ commitment to donate more than 1 million pairs of shoes to affected areas.  During this time period customers at Michael B Shoes will have the opportunity to drop off monetary donations as well as their gently worn shoes.  All donations will directly support the Haitian relief efforts.

Michael B Shoes will also offer a $5.00 or $10.00 discount on a new pair of footwear with the donation of a gently worn pair.  Some restrictions will apply; see a sales associate for details.

Soles4Souls has partnered with Operation Compassion, a charity that mobilizes support for victims of natural disasters around the world, to transport and distribute the aid. 

“As we struggle to comprehend the magnitude of this disaster, we cannot forget how important basic necessities – such as shoes – will be in the ongoing rescue and rebuilding efforts, “said Wayne Elsey.  “We deeply appreciate the support of Michael B Shoes and their customers in helping us provide shoes to survivors and volunteers as they work in horrific conditions.”

“We are thrilled to be joining forces with the Soles4Souls organization,” said Michael Boiano.  “With footwear being such a significant part of our business, Soles4Souls was a natural fit and we are happy to be a destination for our customers to contribute to Haitian Relief.”